Jolanda Van Hal has experience in trade promotion and value chain development for natural ingredients since 2013. She is specialised in the promotion of sustainable trade in biodiversity-related products. Jolanda is skilled in market and value chain analyses. She translates the outcomes into opportunities and challenges for suppliers from developing countries. Jolanda’s key areas of product expertise include natural ingredients for cosmetics, food and health products. Jolanda is responsible for ProFound’s market access products: trade fair support, matchmaking tours, buyers’ missions and B2B matchmaking. She is the coordinator of the Organic Africa Pavilion at Biofach, a platform for African suppliers/entrepreneurs to meet potential European buyers and partners.